Advanced web positioning techniques
Have you ever wondered How to be the first search option on Google. That's what a lot of companies want, right? Being in that coveted first position can make the difference between receiving constant traffic or going unnoticed. If you're wondering that too, you're in the right place! In this blog, you'll learn the key strategies of SEO what you need to achieve that desired goal.
What is SEO?
To begin with, let's talk about what the SEO. You've probably heard this term before, but what does it really mean? SEO, in English, is Search Engine Optimization, or in Spanish, Search Engine Optimization. It's about optimizing your website so that search engines such as Google, Yahoo, Bing (and even YouTube or TikTok) can show your content in the first places when people are looking for something related to what you offer.
Basically, SEO involves:
- Technical optimization of your site: That is, make sure that your page loads fast, is secure and is well structured.
- Unique and relevant content: Create information that answers the questions your users have.
- Internal and external links: Internal links help search engines understand the structure of your site and external links, known as backlinks, increase the authority of your page.
- User Experience (UX/UI): Google cares that people enjoy and find your website easy to navigate.
Why is SEO important?
Did you know that the 75% of users Don't they go past the first page of results on Google? This means that if you're not there, your site will probably go unnoticed. The truth is that being in the first places is not only important, it's essential if you want to have visibility on the internet.
Now, in Google's first results, there's a mix of three things:
- Sponsored ads (Google Ads): They are the first ones you see and, although they are useful, they disappear as soon as you stop paying.
- Featured Excerpts (Rich Snippets): These are small answers that Google selects from web pages to display immediately. They are like “chunks” of information that respond directly to the user's search.
- Organic results: These are the ones who manage to position themselves without paying, only through good SEO strategies. This is where you really want to be.
How to make your page appear first on Google?
Okay, now that you know what SEO is and why it's important, let's talk about how to get your page to appear on Google. Here are some essential steps to achieve this.
1. Technical optimization of your website
First things first: the technical part. Google prioritizes sites that offer a good user experience. If your site is slow or has problems, it will be difficult for you to get to the first places. Here's what you should keep in mind:
- Charging speed: Make sure your website loads fast. You can use tools like Google PageSpeed Insights to measure this and make adjustments.
- Security (SSL): If your page isn't secure, Google will penalize it. You should make sure that you have an SSL certificate (https://) that protects your site and your users.
- Responsive design: Since most traffic comes from mobile devices, your site should look and work well on any device.
- Well-structured URLs: Clear, descriptive URLs help both search engines and users to better understand your content.
2. Keyword research
This is one of the most important steps. If you don't know what words your users use to search for what you offer, how do you expect to appear in the results? La keyword research is essential for attracting the right people.
The keywords for this article, for example, include:
- How to be the first search option on Google
- SEO Agency Mexico
- Monterrey web positioning
- How to make my page appear first on Google
You can use tools such as Google Keyword Planner O SEMrush to find the right keywords. Remember to include both primary and secondary keywords and make them fit naturally into the content.
3. Content Optimization
Your content is the heart of your SEO strategy. Google is looking for content that actually answers user questions. Here are some tips:
- Unique and useful content: Make sure your content is original and provides real value to those who read it.
- Titles and headings: Use keywords in titles and captions (H1, H2, H3) to make it easier for Google to identify what your content is about.
- Meta descriptions: Meta descriptions don't directly affect ranking, but they do help users click on your page. Use keywords and add a good one Call to action.
- Content length: Google values deep, well-explained content. Longer articles, of 2,000 words or more, are more likely to rank well.
4. Image optimization
Don't forget the images. Google also tracks them, and it's important that they're optimized. Make sure that:
- The images are compressed: So as not to slow down your page.
- Use alt attributes with keywords: This improves your SEO and makes your site more accessible.
5. Internal links and backlinks
Los internal links they help Google understand the structure of your site and distribute authority between pages. Los backlinks (external links) are crucial for increasing the authority of your site. If other authority sites link to your page, Google sees it as a sign of trust and increases your ranking.
How to be in the top positions of Google?
You've got all the basics covered, but being in the top Google results requires something more. Here are some advanced strategies that can help you.
1. Optimize for featured snippets
Los Rich Snippets or featured snippets are a great opportunity for your site to appear before organic results. These fragments respond directly to the user's question and capture a good part of the traffic.
To appear in the featured snippets, you must:
- Structure your content clearly: Use lists, tables, or direct answers to questions.
- Provide quick answers: Place the key answer at the beginning and then expand the explanation.
2. Increase your authority with backlinks
La domain authority is one of the most important factors for SEO. Achieve backlinks quality is one of the best ways to increase that authority. Here are a few ways to do that:
- Guest posting: Post content on other sites and link back to your page.
- Infographics: Create visual content that other pages can use and link to your site.
- Collaborations: Collaborate with blogs or companies that can benefit from sharing your content.
3. Monitor and adjust your strategy
SEO isn't something you do once and for all. Google is constantly updating its algorithm, so you should always be monitoring your site. Use tools such as Google Analytics And Google Search Console to see how you're doing and adjust your strategy as needed.
How to get on the first page of Google
Being on the first page of Google is great, but if you're not in the first three results, you probably won't get a lot of traffic. Here's how traffic is divided:
- El first organic result It carries between 25% and 35% of traffic.
- El Second result you get between 15% and 20%.
- El third result it keeps 10% - 15% of traffic.
Results from fourth to tenth place barely account for 5% or less of total traffic. So being in the first three places should be your main goal.
Conclusion
Achieve being in the first results of Google requires a combination of Technical SEO, optimized content and a good strategy of backlinks. Although it may be a time-consuming process, the result is worth it: consistent, free organic traffic.
If you're looking for a way to improve your ranking on Google, in Hiweb Marketing we can help you with customized strategies that fit the needs of your business. Contact us and start ranking in the first places in Google!
