Nowadays, almost everything is done online, and if you have a business, you've probably heard terms like website And landing page. Although they sound similar, they are not the same thing. If you're wondering what sets each one apart and which one you should use for your business, keep reading! Here we explain it to you in a simple way.

So what is a website?

Un website it's basically the “digital face” of your business. It's a space where users can explore and learn more about you, your products or services, and what you offer. Imagine it's like a company's headquarters: it has several sections and rooms that visitors can tour to find what they need.

Websites have several pages, such as the classic “Home,” “Us,” “Services,” “Blog” or “Contact.” Everything is interconnected and designed to give visitors a clear idea of your business.

Features of a website:

  • Several sections: You can have multiple pages dedicated to different topics.
  • Navigation: Users can easily move from one section to another.
  • Detailed Information: You can give a lot of details about your services, history, products, etc.
  • Interactivity: It allows you to do different things such as reading articles, viewing a portfolio or buying online.

Real example: Think of an online store. You can browse their products, read about the brand's history, and contact the support team. All those different pages are connected to each other and help you get a complete view of the business.

What is a Landing Page?

On the other hand, a landing page is more direct. This page has only one purpose: to get the visitor to do something, whether it's subscribing, downloading something, or buying a product. Don't get lost browsing through different sections because there aren't as many options. Its design is designed so that the user focuses only on that specific action.

It's very common to use landing pages in advertising campaigns or digital marketing, when what matters most is converting visitors into leads or sales.

Features of a landing page:

  • Single purpose: Everything is focused on the visitor taking a specific action.
  • Simple design: There are no distractions, only what is essential to convince the user.
  • Call to Action (CTA): Include buttons or forms that tell you what to do (Subscribe now! o Buy now!).
  • Without navigation: The idea is that the visitor does not get lost, but does what you are asking them to do.

Real example: If you click on a Facebook ad that takes you to a page to download an ebook, you're visiting a landing page. There are no menus or other pages, just a form and a button to get the ebook.

When to use a website?

Un website It's perfect if you want people to know your business well, explore different services, or read about what you do. It's like your online space where you can provide detailed information and keep your visitors interested in various topics.

Use a website when:

  • You want users to be able to learn more about your business and what you offer.
  • You need people to interact with different parts of your site (reading, buying, contacting, etc.).
  • You're looking for a permanent digital presence that reflects everything you do.

When to use a landing page?

Una landing page it's your best option if you have one Clear goal, such as attracting potential customers, selling a specific product or promoting a temporary offer. It is ideal for specific campaigns that require a quick and direct response from visitors.

Use a landing page when:

  • You have a specific campaign and you want the visitor to do only one thing (subscribe, buy, etc.).
  • You want to eliminate distractions so that the visitor can focus on the action you are proposing.
  • You're driving traffic from ads or emails and you need to maximize conversions.

Conclusion: Which one is best for your business?

Decide between a website And a landing page depends on what you're looking for. If you need to provide comprehensive information and give your users several ways to interact with you, a website is the best thing. But if you have a specific campaign and you're only interested in converting visitors into customers or leads, a landing page will be much more effective.

Advice: Ideally, you should have both. A good website gives you a strong long-term presence, while landing pages are super useful tools for specific campaigns.