What is Local SEO and why is it vital for your business?
Local SEO is a branch of SEO that focuses on optimizing your business's online presence so that it appears in the first search results when users search for products or services in your geographical area.
Imagine someone searching for “Italian restaurants near me” on their mobile phone while in the center of your city. If your Italian restaurant doesn't show up in the first results of Google Maps or in local searches, you're losing potential customers who are literally just around the corner.